Swans look forward to BPL Live in Mumbai
The Barclays Premier League Live event in Mumbai is just over a week away.
With around 24,000 supporters expected to attend the two-day showcase at the MMRDA Bandra-Kurla Complex (BKC) on Saturday and Sunday (Dec 13/14), it is a unique opportunity for Swansea City to add to its fan-base.
In what is the ultimate fan experience, the Barclays Premier League is taking the passion and excitement of its matches and grounds to Mumbai for one weekend.
At the Live event, fans will get up close to the Barclays Premier League trophy; learn about all 20 clubs; get involved in coaching sessions run by the clubs’ coaches along with watching live top-flight matches on a giant screen.
And Swans defender Neil Taylor, who was in India last year to visit his mother’s birthplace, believes it will be a roaring success.
“It’s great to see the club heading out to India. It comes on the back of my trip to Kolkata last year,” said the Wales international.
“For me to be the only player with Indian heritage in the Premier League is something I’m proud of, and I have felt over the past year or two that the profile of football in India is rising there. The Barclays Premier League will try to tap into a market of over one billion people. It’s a case of showing the fans that we appreciate them following the games and the league itself.
“There is a massive following in the country, and hopefully Swansea will gain some followers from India due to this event.”
A Swans delegation will be heading out to Mumbai on Tuesday, including vice-chairman Leigh Dineen, who believes it is a perfect opportunity to spread the Swansea City word.
“We are really excited about it. We know we need to grow our brand but we are under no illusions - it is a difficult task to do so,” said Dineen.
“So to get out there and integrate with the people and be part of the Live event is something we would never have dreamt of years and years ago.”
He added: “We have gone down the route of explaining our history and what we are about.
“Other clubs will be doing activities which are more technology-based, but we wanted to be more personal. So we are taking Lee Trundle out there along with a football freestyler, while we are doing some coaching as well.”
Trundle, club ambassador at the Swans, will be showcasing his skills during a 5-a-side match between Bollywood stars and a Premier League Legends team.
But his main focus will be on interacting with the fans at the park along with holding coaching sessions.
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